Le Renart

Currently under development is a porcelain dishware company in collaboration with Amelie Rousseaux, from French production company Interpunch, and Dutch artist Margot Holtman.

With a fresh and cutting edge approach to tableware boosted by strong marketing and branding, as well as collaborations with designers and restaurants, Le Renart will soon be ready to conquer a whole new market.

Stay tuned:


Le Renart


MYKROMAG describes itself as a platform for creativity, ‘black and white, with many shades of grey’. As a strong and diverse team, we have realized that there is so much to explore in a world that is black and white, for as there is no color, the focus lies on everything from the smallest detail to the big picture. We aim to show our readers something new and let them form their own opinion as art and style are approached in a fresh and radically distinct manner.

In 2007, Sonny Groo dreamt of creating a fashion, art, and design publication of his own, about new generations in the industry alongside established yet still cutting edge talents. Sonny spent three years laying the groundwork for this project, while building his network and setting himself as a front-runner in the Dutch fashion scene as a stylist, working with Jean-Paul Paula

Since early 2009, as Creative Director of MYKROMAG, I have helped Sonny advance this dream and execute this project as the main creative force in developing our vision, visual identity and content: from the website to the blog, exhibitions, collaborations, a book, and our printed issues. It has been said that our team is unstoppable: In only a year and a half, over 100 profiles, stories, and articles have been created by MYKROMAG and its many contributors from around the world, with a strong readership worldwide…

MYKROMAG is currently reinventing itself into a second step, which has yet to come.

Stay tuned at http://mykromag.com/

La Dispute

Final graduation project at the Rietveld Academie.

“A blank fairytale, a parallel reality: majestic, yet tender. Open your eyes and step into a myth that has yet to exist. Let go and don’t challenge your mind but let yourself be taken away and driven through the realms of imagination. The space and props as a single entity, a confrontation, or ‘Dispute’ between the notions of color, materiality, shape, light, scale, perception, and approachability. Approach, ponder, and create your own story.”

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